designer conversations // Leighton Hubbell

POSTED BY admin ON April 13th, 2012
LABELS: designer conversations, iheartlogos

name // Leighton Hubbell
current employer //
Self-employed |
location /
/ Southern California, USA
// @leightonhubbell


my favorite killed logo: most recently, the Imagine 2011 logo I designed for last year’s Magento conference.

Because: Not sure why, but none of the work I was commissioned to design was used. I thought it fit the conference theme concept rather well and subtly incorporated the Magento hexagon into the mark. Probably another reason I like it is because it’s an unusual design for a conference and shows some creative thinking, which is what that type of conference is all about, right? Oh, well.


With every new logo design, I always try to: reach a little beyond my comfort level. If I’m not pushing it, then I’m not growing as a designer.


When I get stuck, I usually: step away from the project and try to come back to it later, hopefully with a fresh perspective – maybe go for a mountain bike ride.


The most ridiculous thing a client actually said: “I like the logo concepts, but can you make the horses not look so, you know – girly?” Whatever.


I knew I had made it as a logo designer when: I had my first logo design appear in the PRINT Regional Design Annual. That was a huge surge in my confidence as a logo designer and creative person.


I wish I had thought of Post-it Notes first.


My least favorite part of being a logo designer is: when working with untrusting or indecisive people and the project goes sour. A few times I’ve completed a project and felt like I’ve failed them, only to look back at the work much later and realize I gave it a good effort, but the information was bad or communication wasn’t there. It’s healthy to question yourself, but sometimes it’s not you. Sometimes the client/designer relationship just isn’t a good fit and it may not ever be – and that’s okay.


My favorite aspect of iheartlogos is: the community-driven aspect of the competition. There are no judges, just peers that are voting on the work. I think that makes appearing in the book that much more special. It’s like affirmation from your fellow designers.


Anything else we should know about or check out?
As an extension of my logo design and illustration work, I have been doing quite a bit of icon design these days. So, a personal project of mine has been my 300 Random Icons design challenge. You can get the full scoop on that here. Feel free to follow along.



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(1) Response to “designer conversations // Leighton Hubbell”

  1. Jon McClure says:

    Great insight. Love the 300 random icon challenge–keep up the great work!

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