designer conversations // Alan Oronoz

POSTED BY admin ON June 25th, 2012
LABELS: designer conversations, iheartlogos

name // Alan Oronoz
current employer // Director at Oronoz Brandesign
location // Chihuahua, Mexico
twitter // @OronozDesign
website //
logopond // Oronoz
dribbble // Oronoz


my favorite killed logo is: Moovers.

Because: the process to create this piece was really fun. I remember that I took a lot of pictures of myself to get the best pose and expression of the mascot. Of course my trash can finished filled with sketches, but I felt really satisfied with the final version. Unfortunately it wasn’t chosen by the client. But the satisfaction came from the numerous positive comments from the Logopond community. Now clients ask me to develop their logos similar to Moovers. In the end it was a successful project


With every new logo design, I always try to: improve my skills, offer the best quality to my clients. In retrospect I realize that quality is won only with practice and experience.


When I get stuck, I usually: take a short break in my backyard or somewhere away from the computer. I’ll do whatever, but no thinking about the project. When I return, I open my file, delete all the material, keep the sketches in my archive, and start again from scratch. This always help me restart with fresh ideas.


The most ridiculous thing a client actually said: well, maybe is not ridiculous but I hate when the clients says: “Do your magic.”


I knew I had made it as a logo designer when: I first realized that I was working on 10 different projects at once.


I wish I had thought of that concept first.


My least favorite part of being a logo designer is: working on 10 different projects at once.


My favorite aspect of iheartlogos is: that it’s a great way to interact with other designers, and know that your colleagues appreciate your work.


Anything else we should know about or check out?
I am currently in the process of creating a series of characters centered in the times of Oliver Twist. Actually the idea is to create a complete concept of story and characters for some future project, maybe for a game or comic book, I’m not sure yet. I’ll be showing some art and sketches soon. So, stay tuned.



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(2) Responses to “designer conversations // Alan Oronoz”

  1. Adrian Aguilera says:

    Felicidades hermano, siempre un gusto seguir tu trayectoria y seguir sorprendiéndome de tu talento.

  2. killpeek says:

    One of the best Graphic Designers i ever know in my whole life… good to see how far his work can go. My greetings to him and his family… and he is one perfect example of how GRAPHIC DESIGN can´t be drowning in the mainstream.

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