my favorite killed logo: Saving America.
Because: I should have seen the hand writing on the wall with this client when they said upfront “I want to be the next facebook.” Well I tried to help him the best I could. I developed a total of 14 brand directions for him and he basically hated all of them. There were a bunch of great directions I developed, but this one was my favorite. I don’t feel so bad though, because he still doesn’t have an identity yet.
With every new logo design, I always try to: think beyond what the client has asked for. Is this really what they need, what would push their comfort zone? I always make an attempt at showing them something that they may not immediately like but would work well for them. Helping them capture a vision of possibility of sorts in regards to their identity.
When I get stuck, I usually: go off-site. Get out of my studio, grab my iPad, headphones and a sketchbook and free up my mind. Get it to re-process details from a new perspective. Getting stuck is uncomfortable and it’s too easy to accept a bad idea at this point to alleviate the feeling. Bear through it, because on the other end awaits a better idea, so being stuck is just part of the process really.
The most ridiculous thing a client actually said: A banking client said to me one time while presenting concepts: “Can you add a forest to that logo?”
I knew I had made it as a logo designer when: I convinced a client their requested re-brand idea was a very bad idea and talked them into changing the name of their company and created a new brand identity for them. When the owner eight months later thanked me and told me his business had grown by 20% since rebranding I was pretty happy about the whole situation and how it turned out.
My least favorite part of being a logo designer is: getting feedback on some directions and realizing the client clearly left out a lot of information they should have included on the creative brief or informed you about prior to you working out concepts.
My favorite aspect of iheartlogos is: knowing you have your finger on the pulse of identity design and always provide relevant information for the creative community.
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Celebrating my 10th year running my own studio. FREE stickers and coasters for all!
And, I was so disgusted by the new MLB Orioles mark I just re-designed it myself.