we heart: green logos

POSTED BY admin ON March 17th, 2010
LABELS: logo commentary, we heart

These days it seems almost everyone is going green—but these logos are green for all the right reasons. In celebration of St. Patrick’s Day, we’re featuring a collection of striking green logos. From lime to grass, and moss to kelly, here’s to St. Patrick.

by Judson Design

by Sean O'Grady

by João Ferreira

by Oxide Design

by Bojan Stefanovic

by Jerron Ames

by Nikita

by Jamie Capozzi

by Thomas Moralez

by Sean Heisler


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in like a lion

POSTED BY admin ON March 3rd, 2010
LABELS: logo commentary, we heart

In like a lion, out like a lamb. That’s what they say about March, right? Seems like a good reason to kick off the new month by looking at a few successful lion logos.

by Alberto Russo

by BleedingCyan

by John Slabyk (humanot)

by John Slabyk (humanot)

by Matt Kauzlarich

by Mike Erickson

by Konrad Kochanik

by David Pache

by Joan Pons Moll


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we heart: animal logos

POSTED BY admin ON February 23rd, 2010
LABELS: we heart

Our long-awaited second “we heart” post.

Sometimes you come across an animal inspired logo that isn’t just a simple silhouette, but a well thought out mark.

Enjoy.

by Roy Smith

by Roy Smith

by Mike Erickson

by Mike Erickson

by Oxide Design Co.

by Oxide Design Co.

by Randy Heil

by Randy Heil

by zrox

by zrox

by Gyula Nemeth

by Gyula Nemeth

by A. William Patino

by A. William Patino

by Burn Creative

by Burn Creative

by nido

by nido


(1) Comment »

we heart: heart logos

POSTED BY admin ON January 19th, 2010
LABELS: we heart

We’re going to start a new series of blog posts called “we heart.”
These posts will include ten logos that fall within a specific category.

Our first topic: what else, but hearts?

by Akitash

by Akitash

by Roy Smith

by Roy Smith

by Ulyanov, Denis Alexandrovich

by Ulyanov, Denis Alexandrovich

by JayKay

by JayKay

by Josh Hayes

by Josh Hayes

by Marc Katsambis

by Marc Katsambis

by Trevor Conrad

by Trevor Conrad

by Kevin Burr

by Kevin Burr

by Muamer ADILOVIC

by Muamer ADILOVIC

by Bojan Stefanovic

by Bojan Stefanovic


(6) Comments

Leave Paul alone.

POSTED BY admin ON December 7th, 2009
LABELS: logo commentary

I’d like to preface this blog post by accepting the fact that without re-branding, most of us would be out of a job. At least half of the work I do professionally is taking a company’s logo, designed years ago, by another designer, and updating it or changing it completely. Without that I would be stuck designing web sites, which aren’t my favorite.

With that said, I would like to nominate a new code to live by as identity designers: “LEAVE PAUL ALONE“. Three simple words.

UPS logo 1961

Let’s start with the UPS logo, designed my Paul Rand in 1961. It was great. The protection of the shield, the welcoming nature of the lower case acronym, the excitement of the bow on the package. Just brilliant. For 42 years that was UPS. What’s wrong with that? I’ll tell you what’s wrong with that. Nothing. Absolutely nothing.

UPS logo 2003

Then in 2003 someone, probably a remarkable sales guy, sold UPS on a new logo. The new logo is shiny, swoopy and beveled. Very 2.0. To this guy it’s just ok. I suppose it’s faster, younger, and more diverse than just package deliver, but where is the love? The bow on the package of Rand’s logo tells me that UPS cares about what I”m shipping. Does UPS no longer care and love my package? It says that the bow would have gotten caught in their high-speed sorting machines, and it didn’t fit their expansion into supply chain services. blah, blah, blah. In the consumer’s mind UPS will always be the shipper of packages that you don’t trust the postal service to deliver with care in a timely manner.

Hey, UPS: LEAVE PAUL ALONE.

Yale University Press 1985

Next up let’s look at something more recent: The Yale Press logo.
In 1985, Paul Rand designed this logo with the quirky type inside a circle. What’s wrong with that logo? Again, nothing. It’s self-contained. The type is large enough to read easily, even if placed on the spine of a book. It’s recognizable. It IS Yale Press. It worked great for 24 years until Yale wanted everything to look the same and blend together. Last year they decided to drop Rand’s logo for a the University’s logo. What’s wrong with the university’s logo? Nothing. It’s straight type set in Matthew Carter’s typeface he designed for the university. To me it’s a little boring which, in my mind, is what going to Yale is like. Which is fine, but it’s the university’s logo, it isn’t the YUP logo.

Yale University Press 2009

Hey, Yale: LEAVE PAUL ALONE.

But, let’s keep the positive vibe going here at iheartlogos. Let’s celebrate the brave CEOs and VPs of marketing at companies like ABC, Westinghouse, and Cummins. You guys are by far, the smartest of your kind. I don’t know if you are making millions for your company, or steering it in the right direction, but I know one thing for sure: you’re smart enough to LEAVE PAUL ALONE.

abcWestinghouseCummins


(3) Comments
 
 
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